The Big Picture
Life will never be the same again. Sure, things may return to some semblance of normal in the months to come, but we now have a different understanding of what the future could look like. At the very least, we know that there will be major disruptions to our daily routines and operations that we can’t always predict. We need to adjust our strategies accordingly and find creative approaches when planning for the future. More than anything, we need to communicate with each other in ways that make us feel connected and close.
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Focus on your story and stay on message
Last year, I returned from a round-the-world trip, energized and eager to re-engage with the world. I needed to remind myself of the reality outside my window and immerse myself in people’s daily lives and challenges. It was a humbling reminder of the scale of the work that needs to be done if we really want to change the world.
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The People Principle
After spending a couple of decades in the communications industry, I have to confess that I sometimes still struggle to explain what I do for a living. Luckily, setting up my own consulting firm has forced me to find an easy way to summarize it. Communications isn’t rocket science; it’s the science and art of engaging with people.
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